MINNAPALMQVIST is a Swedish independent fashion brand with a conceptual artistic approach.
With an ambivalent attitude towards the norms and values of the fashion world, designer Minna Palmqvist finds inspiration for new ideas through letting the perfect surface of fashion meet the crass reality of everyday life. Her practice explores these issues within the fields of both fashion and art installations.

My work for the brand has revolved around coordinating, preparations and practical assistance - both beforehand and on location, on travels to exhibiting events and fashion- and trade shows. To Paris (Zip Zone Paris 2012), Berlin (Edged Showroom 2011, Project Galerie Showroom 2009) and Maastricht (Fashionclash 2011), as well as continuously in Stockholm.

   Photo: Anna Rönnqvist